River Cruising just got a modern makeover.
U River Cruises is an exciting new way to experience Europe, with cruises designed for those with a passion for exploring and a taste for authentic adventures. U operates on the core belief that travel should be relaxing, exhilarating, convenient and tailored to your interests — all at the same time.
And on a U River Cruises, that’s exactly what you’ll experience.
When your waterfront hotel is also your taxi, bar, favorite restaurant, nightclub and yoga studio, travel becomes a bit more relaxed and a lot more hassle-free.
Onboard, you can expect everything you’d find in your favorite boutique hotel. But here’s the best part. Your floating boutique hotel makes it extra-easy to visit several European destinations in a single trip while only having to unpack once.
The B cruises through the Netherlands, Belgium, and Germany to take you to some of Europe's most exciting destinations. Life on board The B is just as thrilling with her iconic design and daily fun activities.