I just had a great opportunity to spend time on the new Holland America Koningsdam…and what a DAM ship it is!
I met Orlando Ashford just about 18 months ago when he first joined the company. We were on his first cruise and he was all eyes and ears. The President of one of the most historic brands in the business, had never been on a cruise before… I remember talking with Orlando and how intrigued he was with the BB King lounge onboard and how he loved music. We talked about the HAL customer, many of the perceptions by the cruising public and the travel consultants selling the product as well as the need to get a better price for what truly is a wonderful product.
Two things occurred to me during my time on that cruise (my first HAL experience). One, HAL had a perception problem for sure. Consultants who didn’t actively sell the product would say jokingly that the 140 year old brand only catered to those who were 140 years old. Seeing the product (hardware and software) I quickly knew that it was a false perception that needed to be overcome. Additionally, my new view of the Holland product needed to be reconciled against the other premium products in the market – namely Celebrity and Princess. How do consultants best identify the right customer for the right product?
While onboard Koningsdam, I saw the continuing of the evolution of the HAL brand, a newer “hipper” brand, with wonderful spaces, lounges, and music.
The Koningsdam certainly feels more contemporary that her sister ships, while still having many of the wonderful parts that previous HAL ships have boasted. More dining facilities, more drinking stops and lots of different music around the ship.
Give the Gift of Travel this Season
With 2020 almost a thing of the past, we invite you to Give the Gift of Travel. We expect high demand for travel in 2021 and what better a gift than a vacation! We add Daily Exclusive Deals and Special Offers throughout the month of December! Read More
Covid-19 Testing Be prepared for travel!
Do you, your loved ones or people you know need a COVID-19 test, but don’t want to wait for an appointment or in a long line? Would you prefer to take a simple saliva test in the comfort of your own home — and receive the most reliable results delivered within 24 - 36 hours? ImmunitiRx is your solution! Read More
Covid-19 Important Travel Updates and News
We are closely monitoring the COVID-19 (Coronavirus) outbreak worldwide. Your safety and well-being is our top priority. As the situation continues to evolve, we understand that you may have concerns about your current and future travel plans. Our travel advisors are available to discuss any questions you may have and options that may be available to change your travels Read More
Real ID Deadline Extension
Starting on October 21, 2021 travelers who elect to use a state-issued driver’s license at Transportation Security Administration (TSA) airport checkpoints must ensure that they are Real ID-compliant, which is designated by a star in a circle in the upper right corner of the license. Read More