Interestingly, my business career actually began in the fashion industry, in New York at luxury retailer Bonwit Teller. After several years on the east coast, I decided it was time for some warmer weather and moved to California. I began focusing on children’s wear and became a buyer for the largest single-unit kidswear store in the country. I increasingly became interested in marketing and eventually landed a position as sales and marketing director for a Cherokee licensee of kidswear. I then decided to change industries because of my love for travel and enthusiasm for making people’s dreams become a reality. Over the years, All-Travel’s sales and marketing efforts have grown and changed dramatically. Like many agencies we initially relied on finding and servicing clients in our own backyard but with the advent of the internet, our world expanded to anyone with a computer and a desire to travel. We were an early adapter of the internet and started with a one page website before AOL even existed! Over the years, we have grown steadily at a measured pace understanding that our web presence (including a collection of websites) needed to cater to the lowest common denominator of internet connectivity. We weren’t looking to have the flashiest website with the newest gimmicks, so we designed ones that were easily accessible and easy to navigate. As broadband became the standard, our design and marketing strategy changed. However, one principle has always remained constant – to provide our customers with the highest level of personal service while offering tremendous value. Our approach is not to hand you, our client, off to a booking engine. We want to talk with each and every one of you. Our marketing efforts are designed to create individual, ongoing, repeat relationships through consistent company wide programs which provide consumer relevant information and follow-up. While our marketing initiatives may be non-traditional, our desire to maintain “traditional” levels of customer service remains, and are still the cornerstone of All-Travel.