New Spa Services Target Male Clientele
Crystal Cruises Introduces Pampering & Grooming Treatments for Men
The Signal - Business Section, July, 2006
Move over ladies, there’s a new client in line at the spa for the seaweed wrap, manicure-pedicure chair and scalp massage and it’s happening onboard Crystal Cruises luxury ships. Give it up for the men. Finally, even the most rugged among us are appreciating the benefits of relaxation and pampering services that women have indulged for decades.
Called “Time for Men,” Crystal has cleverly introduced a line of spa and grooming treatments designed exclusively for men. Targeting male passengers onboard their upscale ships the Serenity and Symphony, Crystal is massaging their way into the very lucrative and largely untapped male market segment.
These male-specific spa services are long overdue, and offer the promise to unwind and spruce up just about any fellow willing to try it out. Once hooked, there is no turning back. A hand massage and nail buff hold strong appeal to the man who has tried it, and likes the way it makes him feel and look afterward.
Crystal has tapped an opportunity that is actually leading the way to a flurry of male-focused spas, salons, therapies and manly products that are beginning to appear in hotels, resorts and high-end malls everywhere. To attract the men, the trick was to remove the perceived femininity from the services provided. Forget the French tips and pink polish, but not the value of the pedicure.
Women have long adopted the concept of spending a day at the spa, realizing the importance of tending to personal pampering and overall well-being. The revitalizing effects of spa therapies ranging from the top of the head to the ends of toes is nothing new, but now men want in on it too.
Throughout Asia, people consider massage, meditation and body therapies a unisex human experience. At last we’re catching up, embracing the need for de-stressing and fine-grooming as a way of life for both men and women that transcends girl’s day out.
Guys, what better way to try out the sophisticated deep cleansing collagen mask and wet shave than when you’re on a cruise vacation, with time to spare and the agenda for total decompression. On Crystal Cruises, they’ll even personalize the spa menu to meet your individual needs and preferences. Because this is such a high-end encounter with pampering, scheduling a spa appointment in advance is always a good idea.
Taking this idea a step further, many spas are also now offering couples massages and body treatments. This way both you and your special someone can enjoy a massage or facial lying side by side on adjacent tables. Talk about quality time together. No stress over competing in couples sporting activities, just the relaxing non-effort of allowing an expert to make you feel better and look revitalized.
While your first instinct might be to head to the pool to download and do nothing, follow the women to the spa instead. It is not just for them anymore. You’ll be pleasantly surprised at the services you receive at a man spa. Just leave the pink nail polish for the girls.
For more information
contact Nicole Stinson, Public Relations
(310) 312-3368
